Case Study

Leading Mobile Firm/ SMS messaging

Business Challenge:
A leading SMS messaging vendor, was seeking to enter the US market and win both commercial and public-sector business.

Project Approach:

• Engaged PSD Global to open a sales office in order to oversee and implement a business development strategy in the US
• 18-month (renewable) project with defined milestones & expectations.
• Built-in direct sales channel via leading systems integrators including Deloitte Consulting and Accenture.
• Identified priority vertical sectors: Financial Services, Federal Government, Transportation and Entertainment.

Client Benefits:

• Negotiated, and closed deal with US Government agency, resulting in multi-million dollar deal.
• Won deal with leading airline to provide passenger notification messaging application.
• Won deal with leading US bank to provide fraud–alert messaging
• Traction with key industry 'multiplier' agencies/associations (ITAA, NVTC, AeA)
• Practical, low-cost market entry solution