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Case Studies

Leading Mobile Firm/ SMS messaging

Business Challenge:
A leading SMS messaging vendor, was seeking to enter the US market and win both commercial and public-sector business.

Project Approach:

  • Engaged PSD Global to open a sales office in order to oversee and implement a business development strategy in the US
  • 18-month (renewable) project with defined milestones & expectations.
  • Built-in direct sales channel via leading systems integrators including Deloitte Consulting and Accenture.
  • Identified priority vertical sectors: Financial Services, Federal Government, Transportation and Entertainment.

Client Benefits:

  • Negotiated, and closed deal with US Government agency, resulting in multi-million dollar deal.
  • Won deal with leading airline to provide passenger notification messaging application.
  • Won deal with leading US bank to provide fraud–alert messaging
  • Traction with key industry ‘multiplier’ agencies/associations (ITAA, NVTC, AeA)
  • Practical, low-cost market entry solution