Telecommunications Business Plan
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Are you planning to launch a new company or do you have a company that is embarking in a new area?
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Business Plan Elements
1. Executive Summary
2. The Management Team
2.1. Executive Team
2.2. Board of Advisors
2.3. Contractors and Consultants
3. Company Milestones and Achievements
3.1. Achievements
3.1.1. Examples: Secured seed funding, hired management team, signed partner and distribution agreements, developed product design and build prototype
3.2. Milestones
3.2.1. Examples: Completed the above, secure additional funding, engage in prototype testing and market trial, etc.
4. The Business Opportunity
4.1. Company Mission
4.2. Products and Services
4.3. Target Market
5. Market Landscape
5.1. Existing Market
5.2. Market Research
5.2.1. Market Forecasts
5.2.2. Technology Trends
5.3. Market Opportunities
6. Financials
6.1. Financial Business Case
6.2. Projected Financials
6.3. Funding
6.4. Budget and Use of Proceeds
7. Go to Market Strategy
7.1. Initial Testing and Trials
7.1.1. Prototype Testing
7.1.2. Market Trials
7.2. Market Launch
7.2.1. Geographic Scope
7.2.2. Demographic Scope
7.3. Stage One Product Introduction
7.3.1. Product Description
7.3.2. Pricing
7.3.3. Packaging
7.3.4. Positioning
7.4. Stage Two Product Introduction
7.4.1. Product Description
7.4.2. Pricing
7.4.3. Packaging
7.4.4. Positioning
7.5. Stage Three Product Introduction
7.5.1. Product Description
7.5.2. Pricing
7.5.3. Packaging
7.5.4. Positioning
8. Partnering
8.1. Channel/Distribution Partners
8.2. Content Partners
8.3. Business Agreements
9. Marketing
9.1. Market Analysis
9.1.1. Emerging Trends
9.1.2. Analysis
9.1.2.1. SWOT Analysis
9.1.2.2. Competitive Analysis
9.1.2.2.1. Current
9.1.2.2.2. Potential Future
9.1.2.3. Legal and Regulatory Issues
9.1.2.4. Market Segmentation
9.1.2.5. Risk Assessment
9.2. Market Sizing
9.2.1. Addressable Market
9.2.2. Target Market
9.3. Marketing Plans
9.3.1. Overall Marketing Plan
9.3.2. Critical Success Factors
9.4. Channel Strategy
9.5. Strategic Marketing
9.5.1. Competitive Barriers to Entry
9.5.1.1. Partnerships
9.5.1.2. Intellectual Property
10. Sales
10.1.Sales Strategy
10.1.1. B2B Sales
10.1.2. B2C Sales
10.1.3. OEM Sales
11. Business Operations
11.1.Location and Travel
11.1.1. HQ Location
11.1.2. Location of Key Employees
11.1.3. Engineering and Operations
11.2.Planning
11.2.1. First 30 Days
11.2.2. First 90 Days
11.2.3. First 180 Days
12. Engineering and Operations
12.1.Engineering Team
12.1.1. Team Skills and Experiencing
12.1.2. Outsourcing Plan
12.2.Application Development
12.2.1. Product Design
12.2.2. Prototype Model
12.3.Application in Operation
12.3.1. Requirements
12.3.2. Device or Client
12.3.3. Network
12.4.Operational Options
12.4.1. Managed Directly
12.4.2. Outsourcing
12.4.2.1. Managed Communications Services
12.5.Operational Support Systems
12.5.1. Provisioning and Administration
12.5.2. OSS/BSS Systems and Management
12.5.3. Customer Care
13. Product and Service Details
13.1.Products and Services Overview
13.1.1. Product A
13.1.1.1. Product Uses and Benefits
13.1.1.2. Product Features and Functionality
13.1.1.3. Content and Applications
13.2.Product Management and Development
14. Technology Overview
14.1.Existing Technologies Leveraged
14.2.New Technology
15. Intellectual Property
15.1.Trade Marks
15.2.Patents and Barriers to Entry
15.2.1. Patents and Applications
15.2.1.1. Patent A
15.2.1.1.1. Status (where filed, office action, etc.)
15.2.1.2. Patent B
15.2.1.2.1. Status (where filed, office action, etc.)
15.2.2. Design and Functionality Secrets
16. Company Exit Strategy
16.1.Strategic Investors
16.1.1. Company A Investment
16.1.2. Company B Investment
16.2.Potential Acquirers
16.2.1. Company A
16.2.2. Company B
16.2.3. Company C
16.3.IPO Potential
17. Summary
